About Senf

Since Senf was founded, we have grown from an impresario to a versatile company with various partners (the Senf Groep). We collaborate with over fifty theatre producers, companies and artists, such as Van der Laan & Woe, Trend Media (a.o. Juf Roos and Ernst, Bobbie & the rest) and Huub Stapel, as well as producing our own shows these days. Every year, we consequently organise and produce over 5,000 concerts, theatre performances and shows in the Netherlands and Belgium, from the Kleine Komedie to Ahoy and all venues in between.

Our aim

Senf’s aim is to make high-quality productions accessible to the widest possible audience. We do this by offering a diverse and extensive selection of productions every year, in which we always look for a fine balance between urgency and accessibility and between expected quality and a growing share of risk and social participation.


At Senf, we opt for surprising and innovative collaborations and an open dialogue with (young) makers, companies and theatres. Our offices in Delft and Amsterdam are home to a young, energetic and diverse team that daily makes every effort, together with the theatres, to present the most amazing productions to the public.

From using influencer marketing to finding new ways to get our artists on the biggest talk shows in the Netherlands. From digitising our catalogue of productions to creating more user-friendly systems for all the theatres we work with. Senf’s 50-plus employees continue to search daily for new creative opportunities in sales, production, finance, marketing, communications and PR.

HUUB VAN DEN HEUVEL – Director Senf Theatre

Our story


By joining forces with Albert Verlinde and Jaco Kaasschieter, we bring successful musicals such as Grease (2023), Jesus Christ Superstar (2024) and Elisabeth (2025) to the theaters.


We are going to experience it again! After numerous rescheduled performances, postponed and cancelled tours due to the corona pandemic, we are moving forward with full and renewed energy as an impresario, theatre partner and producer.


Theatres have to close due to the corona pandemic. Senf joins initiatives such as Cultuur In Actie! and De Belofte to signify the importance of culture. It also (co)establishes the SCALA Theatre, the first Dutch theatre built on a basis of 1.5 metres social distancing.


On 26 November, Huub van den Heuvel becomes Managing Director of Senf Theater B.V.



On 16 Januari, founder Jacques Senf passes away at the age of 72.



Senf is the winner of the Proscenium Prize.


From the jury report: “With its support to subsidised companies, innovative collaborations with creators and theatres, and producing its own works, this company is an inspiring hub in the theatre world.”



MORE Theater Producties is created from a collaboration between Senf Theaterpartners and Kemna Theater.


AT Next is created by a merger of AT Theater and Next Theater.


At the Koninklijke Schouwburg in The Hague, Jacques Senf hands over the management and impresario to Matthijs Bongertman. Jacques remains closely involved behind the scenes as Senior Impresario.


After a run on tickets for The Chippendales, De Nationale Theaterkassa is established.



Matthijs Bongertman and Chris Bergwerff join the impresario and the company starts producing its own productions.


Jacques Senf registers with the Chamber of Commerce.